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Tag: CRM

What is the difference between CRMs for Small and Big Businesses?

This is the question that Customerization gets at every group training and 1:1 conversations. Here is what we say (the price is mentioned at the very end). Application Lifecycle Management (ALM). The way CRM providers develop, govern, and maintain systems. It is not visible to the eyes of the end-users,

Helping Marketing Understand the Power of CRM

This isn’t about the system; this is about the common language. I am a career-long marketeer, and my husband is in the CRM space. We’ve had a few coffee conversations about CRM, and it was funny how things obvious to him were not to me. Therefore, I decided to summarize